Gaiam and Reebok entering mental fitness market via InteraXon Muse partnerships

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InteraXon Teams Up with Reebok & Gaiam To Bring Brain Fitness to the Masses (mobilesyrup):

“Many of us lead lives so hectic we hardly have time to hit the treadmill never mind take a deep breath and relax. However, the booming yoga industry (worth $27 billion dollars at last count) proves that mindfulness and meditation are an important part of a comprehensive fitness regime. In an effort to bring a balanced, head-to-toe workout to the masses, the team behind brain-sensing headband Muse has teamed up with fitness giants Gaiam and Reebok.

Leading yoga and fitness retailer Gaiam is InteraXon’s first retail partnership. The company will be selling InteraXon’s black Muse to US shoppers for $299 USD on its website and through its Amazon store…InteraXon has also partnered with Reebok on a small pilot study that explores the mental fitness space. The Consumer Insights Team at Rebook will use Muse to gain a better understanding of how people define mental illness while also gauging interest in the use of devices like Muse for self-improvement.”

Learn more:

• 2014 Sharp­Brains Vir­tual Sum­mit (Octo­ber 28–30th, 2014), including InteraXon’s CEO Ariel Garten
• Info­graphic on the Dig­i­tal Brain Health Mar­ket 2012–2020